CASE STUDY

LOGO DESIGN / LEAFLET DESIGN / WEBSITE DESIGN

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Classic Concierge

Vehicle storage solutions in Oxfordshire


Classic Concierge was a new business being established in Oxfordshire to provide secure vehicle storage for owners of classic and prestige cars.

The launch of the business was timed to coincide with the annual classic car show at the Birmingham NEC in the UK.

When we were approached about the design project, we discussed the clients initial requirements and the timeline. We had a two week period to deliver a logo and launch material for the show. We agreed with the client that this would be a tight deadline but was achievable if the proof stages could be turned around promptly.

So, who were going to be the target customers for the business and what imagery would appeal to them?

The audience would be people with an appreciation of engineering and mechanical things. They were also going to be trusting Classic Concierge with their pride and joy, to be looked after in a secure facility, and to be cared for as if it were in their own garage.

We created a logo that used the interlocking CC of the initials represented as parts of a lock, turning and closing, creating the impression of security. The typeface was elegant, clear and solid, again to help build the feeling of trust and safety.

Together with the logo we created a series of leaflets and adverts aimed at classic car owners.

The client also needed an online presence, so we have created an elegant website for information and an additional point of contact for potential customers.

If you have a business idea ready to launch, or need a refresh of your existing marketing material, please do contact us.


Contact Mark Baker on 01235 250 500

Classic Concierge

Vehicle storage solutions in Oxfordshire

Classic Concierge was a new business being established in Oxfordshire to provide secure vehicle storage for owners of classic and prestige cars.

The launch of the business was timed to coincide with the annual classic car show at the Birmingham NEC in the UK.

When we were approached about the design project, we discussed the clients initial requirements and the timeline. We had a two week period to deliver a logo and launch material for the show. We agreed with the client that this would be a tight deadline but was achievable if the proof stages could be turned around promptly.

So, who were going to be the target customers for the business and what imagery would appeal to them?

The audience would be people with an appreciation of engineering and mechanical things. They were also going to be trusting Classic Concierge with their pride and joy, to be looked after in a secure facility, and to be cared for as if it were in their own garage.

We created a logo that used the interlocking CC of the initials represented as parts of a lock, turning and closing, creating the impression of security. The typeface was elegant, clear and solid, again to help build the feeling of trust and safety.

Together with the logo we created a series of leaflets and adverts aimed at classic car owners.

The client also needed an online presence, so we have created an elegant website for information and an additional point of contact for potential customers.

If you have a business idea ready to launch, or need a refresh of your existing marketing material, please do contact us.


Contact Mark Baker on 01235 250 500

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T. 01235 250 500
www.seven-design.co.uk

Seven Design Associates
Wantage
Oxfordshire
OX12 7BB

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